In accordance with Art. 12 of the General Data Protection Regulation (hereinafter referred to as the GDPR), we are obliged to inform you about the processing of your data when you use our website. We take the protection of your personal data very seriously and this privacy policy informs you about the details of the processing of your data and about your legal rights in this regard.
We reserve the right to adapt the privacy policy with future effect, in particular in the event of further development of the website, the use of new technologies or changes to the legal bases or the corresponding case law.
We recommend that you read this privacy policy from time to time and take a printout or a copy for your documents.
In the following, website means all of the controller’s pages at https://ming-hotels.com/
personal data means any information relating to an identified or identifiable natural person. A person is identifiable if they can be identified, either directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier or to one or more special features that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data is therefore, for example, a person’s name, email address and telephone number, but may also include information about preferences, hobbies and memberships;
processing means operations or sets of operations carried out with or without the aid of automated procedures in connection with personal data, such as the collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment, combination, restriction, erasure or destruction;
pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data cannot be attributed to an identified or identifiable natural person;
consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes in a particular case by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
Google means Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.
This privacy policy applies to all pages of https://ming-hotels.com/. It does not cover any linked websites of other providers.
The following party is responsible for the processing of personal data within the scope of this privacy policy:
Hansa Verwaltungs GmbH & Co. Dienstleistungs KG
Rungestraße 9
10179 Berlin
If you have any questions about data protection with regard to our company or our website, you can contact our data protection officer:
Spirit Legal LLP Rechtsanwälte
Attorney-at-law and data protection officer
Peter Hense
Postal address: Data protection officer c/o Hansa Verwaltungs GmbH & Co. Dienstleistungs KG, Rungestraße 9, 10179 Berlin
Contact via encrypted online form:
Contact data protection officer
We have taken comprehensive technical and organisational precautions to protect your personal data from unauthorised access, abuse, loss and other external disruption. To this end, we regularly review our security measures and adapt them to current standards.
You have the following rights with regard to the personal data concerning you that you can assert against us:
right of access (Art. 15 GDPR),
right to rectification (Art. 16 GDPR) or erasure (Art. 17 GDPR),
right to restriction of processing (Art. 18 GDPR),
right to object to processing (Art. 21 GDPR),
right to withdraw your consent (Art. 7(3) GDPR),
right to receive the data in a structured, commonly used, machine-readable format (“data portability”) and the right to transfer the data to another controller, if the prerequisites of Art. 20(1) (a), (b) GDPR are fulfilled (Art. 20 GDPR).
You can assert your rights by informing us using the contact details specified above under ‘Responsible provider’ or by contacting the data protection officer designated by us.
You also have the right to lodge a complaint with a data protection supervisory authority about our processing of your personal data (Art. 77 GDPR).
In principle, you can use our website for purely informational purposes without disclosing your identity. When you access the individual pages of the website in this sense, this only results in access data being transferred to our web hosting service so that the website can be displayed to you. This is the following data:
browser type/browser version,
operating system used,
language and version of the browser software,
hostname of the accessing device,
IP address,
website from which the request comes,
content of the request (specific page),
date and time of the server request,
access status/HTTP status code,
referrer URL (website visited before),
volume of data transferred,
time zone difference from Greenwich Mean Time (GMT).
Temporary processing of the IP address by the system is necessary to make it technically possible to deliver the website to your device. This requires processing of your IP address for the duration of the session. The legal basis of such processing is Art. 6(1) Sentence 1(f) GDPR.
The access data is not used to identify individual users and is not combined with other data sources. The access data is deleted when it is no longer required for achieving the purpose of its processing. In the case of recording the data to provide the website, this is the case when you end your visit to the website.
IP addresses are stored in log files to ensure the functionality of the website. In addition, the data serves us to optimise the website and to ensure the security of our information technology systems. No evaluation of the data for marketing purposes takes place in this context either. In principle, data is deleted after seven days at the latest; further processing is possible in individual cases. In this case, the IP address is deleted or so transformed that an assignment of the retrieving client is no longer possible.
The recording of data for the provision of the website and the processing of data in log files is an absolute necessity for the operation of the website. You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You can send us your objection to the contact data provided under ‘Responsible provider’. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.
In addition to the aforementioned access data, so-called cookies are stored in the internet browser of the device you use to access the website. These are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Cookies do not become part of the device system and cannot execute programs. They serve to make our website user-friendly. The use of cookies may be technically necessary or may occur for other purposes (e.g. analysis/evaluation of website usage).
Some elements of our website require that the retrieving browser can be identified even after a page change. This involves processing the following data in the cookies:
language settings,
The user data collected by technically necessary cookies is not processed to create user profiles. We also use session cookies, which store a session ID that can be used to assign various requests from your browser to the shared session. Session cookies are required for using the website. In particular, they enable us to recognise the device used when you return to the website. If you have an account with us, we use this cookie to recognise you on subsequent visits to the website; otherwise you would have to log in again each time you visited. The legal basis of this processing is Art. 6(1) Sentence 1(f) GDPR. We use session cookies to make using our website more attractive and effective. Session cookies are deleted as soon as you log out or close your browser.
Most browsers are preset to automatically accept cookies. You can object to the processing of your data by cookies. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.
You can disable or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may no longer be possible to use the full functionality of the website.
In addition, we also use cookies on the website which enable an analysis of users’ surfing behaviour. For example, this involves processing the following data in the cookies:
frequency of page views;
use of website functions.
These cookies are used to make using the website more efficient and attractive. The legal basis of this processing is Art. 6(1) Sentence 1(f) GDPR. The technically non-essential cookies are automatically deleted after a specified period, which may vary depending on the cookie.
You can object to the processing of your data by cookies. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). If you do not wish to use cookies, you have the option of changing your browser settings in order to generally or selectively block the placement of cookies or remove stored cookies. You can also have the corresponding information displayed before a cookie is placed. If you change the browser settings for the use of cookies or disable cookies, the functionality of this website may be restricted.
Where we integrate cookies from third-party providers into our website, we point this out to you separately below.
When contacting our company, e.g. by email, we will process the personal data provided by you so that we can respond to your enquiry.
In order for us to process enquiries submitted via the contact form on the website, it is essential that you provide a name, a phone number, address details and a valid email address. At the moment when you submit the message to us, the following data will also be processed:
IP address;
date/time of registration.
The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR and Art. 6(1) Sentence 1(b) GDPR, if the contact is made with the intention of concluding a contract. If it is necessary to enter your data in order to conclude a contract, it may be impossible to conclude or execute the contract or to process the request if the data is not made available.
Processing the personal data from the form allows us alone to process the contact you make with us. Where you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.
The data will not be transmitted to third parties in this context. The data is only processed in order to process the conversation. As soon as processing is no longer necessary, we delete the data generated in this context or, if statutory retention obligations apply, restrict processing of the data.
You have the possibility to object to the processing of your personal data for contact requests at any time. You can send us your objection to the contact data provided under ‘Responsible provider’. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). In particular, you have a right of objection if processing is not necessary to fulfil a contract with you, which is described by us in the previous description of the functions. In such a case, it may not be possible to continue processing the request. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.
We process your personal data if and to the extent necessary for the initiation, creation, execution and/or termination of a legal transaction with our company. The legal basis from this result is Art. 6(1) Sentence 1(b) GDPR.If the data processing is necessary for the conclusion of a contract, the conclusion of the contract, the execution and/or the termination of a legal transaction with our company may be impossible if the data is not made available.
Once the purpose has been achieved (e.g. contract processing), the personal data will be blocked for further processing or erased, unless we are entitled to retain the data for a longer period and process it as required in the respective context on the basis of a consent granted by you (e.g. consent to the processing of your email address for sending promotional emails), a contractual agreement, a statutory authorisation (e.g. authorisation to send direct advertising) or on the basis of justified interests (e.g. retention for asserting claims).
Your personal data will be passed on if
it is necessary for the creation, execution or termination of legal transactions with our company (e.g. when transmitting data to a payment service provider/a shipping company to process a contract with you) (Art.6(1) Sentence 1(b) GDPR), or
a subcontractor or party we use to perform our obligations, which we use exclusively within the framework of providing the offers or services requested by you, needs this data (unless you are expressly informed otherwise, such auxiliary parties are only entitled to process the data insofar as this is necessary for the provision of the offer or service), or
there is an enforceable official order (Art. 6(1) Sentence 1(c) GDPR), or
there is an enforceable court order (Art. 6(1) Sentence 1(c) GDPR), or
we are legally obliged to do so (Art. 6(1) Sentence 1(c) GDPR), or
the processing is necessary in order to protect the vital interests of the data subject or another natural person (Art. 6(1) Sentence 1(d) GDPR), or
we are authorised or even obliged to pursue overriding legitimate interests (Art. 6(1) Sentence 1(f) GDPR).
Your personal data will not be transmitted to other persons, companies or bodies unless you have effectively consented to such transmission. The legal basis of the processing is then Art. 6(1) Sentence 1(a) GDPR.
Under Section 30 of the German Federal Act on Registration (BMG), commercial accommodation, such as hotels in particular, are obliged to collect the following data from guests on the day of their arrival and to have the registration form signed by hand:
date of arrival and planned departure;
surname;
given names;
date of birth;
nationalities;
address;
number of persons travelling together and their nationalities, in the cases of Section 29(2), second and third sentences;
in the case of foreigners, serial number of the recognised and valid passport or passport substitute;
if applicable, further data for collecting tourist and resort taxes.
We are obliged to collect, process and pass on this data under the BMG, and the legal basis of this processing results from Art. 6(1) Sentence 1(c) GDPR. You are legally obliged to provide your data. If your data is not provided, the conclusion or execution of the contract is impossible.
We erase this data or restrict its processing as soon as this is permitted under the provisions of the BMG and if you have not given your consent (Art. 6(1) Sentence 1(a) GDPR) and there is no other legitimate interest on our part in continued processing.
We reserve the right to process the email address provided by you when booking in accordance with the statutory provisions in order to send you the following content by email whilst or after processing the contract, unless you have already objected to this processing of your email address:
information about company events;
technical information;
questions about special requirements;
overview of possible leisure offers;
information on finding us by public transport;
customer feedback requests.
The legal basis of the processing is Art. 6(1) Sentence 1 (f) GDPR. We perform this processing for customer care and to enhance our services. We delete your data when you cancel your newsletter subscription, but no later than two years after termination of the contract.
We would like to point out that you can object to receiving direct advertising at any time without incurring any costs other than the transmission costs according to the basic rates. Here you have a general right of objection without giving reasons (Art. 21(2) GDPR). To do this, click on the unsubscribe link in the newsletter or send us your objection to the contact data provided under ‘Responsible provider’.
You have the possibility to subscribe on the website to our email newsletter or website push notifications, which we use to inform you regularly about the following content:
offers from our portfolio;
information about company events;
third-party offers (including events), provided you have consented to this;
new articles;
special/time-limited offers.
In order to receive the newsletter, you need to give us the following personal data:
recipient (name or pseudonym);
valid email address.
To subscribe to our email newsletter, please use the double opt-in process. Once you have entered the data marked as mandatory, we will send you an email to the email address you have provided, in which we ask you to expressly confirm your subscription to the newsletter (by clicking on a confirmation link). This is how we ensure that you really want to receive our email newsletter. If no confirmation takes place within 24 hours, we block the information transferred to us and delete it automatically after one month at the latest.
If you wish to register for website push notifications, you first need to agree to receive push notifications from the website in your web browser and confirm your registration.
Furthermore, the following data is processed at the time of subscription:
IP address;
date/time of registration for the newsletter;
time when you click on the confirmation link.
We process your IP address, the time of registration for the newsletter and for receiving website push notifications as well as the time of your confirmation in order to document your newsletter registration and to prevent abuse of your personal data. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. We process this data until two years after termination of the contract. If registration for the newsletter takes place and it is unrelated to the conclusion of a contract, we process this data until two years after termination of the usage. We delete this data when the newsletter subscription ends.
After your confirmation, we will process the email address and name/pseudonym of the recipient concerned for the purpose of sending our email newsletter and the website push notifications. The legal basis of the processing is Art. 6(1) Sentence 1(a) GDPR. We delete this data when you unsubscribe from the newsletter.
You can withdraw your consent to the processing of your email address for receiving the newsletter at any time, either by sending us a message (see the contact details under ‘Responsible provider’) or by clicking directly on the unsubscribe link in the newsletter. This does not affect the lawfulness of processing that has occurred based on the consent up until the point of your withdrawal (Art. 13(2)(c) GDPR).
We would like to point out that we analyse your user behaviour in relation to the sending of our newsletter. For this analysis, the emails sent out contain so-called web beacons or tracking pixels, which display single-pixel image files that are embedded in our website. For analysis purposes, we link the data mentioned under ‘Access data’ and the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID.
We use the data collected in this way to create a user profile in order to tailor the newsletter to your individual interests. Here we record when you read our newsletters, which links you click on in them and draw conclusions about your personal interests. We link this data to actions you perform on our website. The information is processed for as long as you have subscribed to the newsletter. Once you unsubscribe, we process the data for purely statistical purposes and anonymously.
Our intention here is to analyse the use of and to optimise the email advertising we send you. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR.
You can object to this tracking at any time by clicking on the separate unsubscribe link provided in each newsletter or by informing us using the contact details provided under ‘Responsible provider’. As regards objecting to data processing for direct marketing purposes, you have a general right of objection without giving reasons (Art. 21(2)GDPR). You can also prevent tracking by disabling the display of images in your email client by default. This will mean that the newsletter will not be displayed completely, and you may not be able to use all functions. If you choose to display the images manually, the above tracking will take place.
We use Newsletter2go to send newsletters. It is provided by Newsletter2go GmbH, Köpenicker Straße 126, 10179 Berlin. Newsletter2go is a service which allows the organisation and analysis of newsletter mailing. The data you enter to subscribe to the newsletter (e.g. email address) will be stored on Newsletter2go’s servers in Germany.
The newsletters we send out with Newsletter2go enable us to analyse the behaviour of newsletter recipients. Among other things, it is possible to analyse how many recipients have opened the newsletter message and how often each link was clicked on in the newsletter. With the help of what’s known as conversion tracking, it can also be analysed whether a pre-defined action (e.g. purchase of a product on our website) took place after the newsletter link was clicked on.
The analysis of the information mentioned serves to recognise the reading habits of the recipients so as to better adapt and distribute our newsletter content accordingly. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. We process this data until two years after termination of the contract. If registration for the newsletter takes place and it is unrelated to the conclusion of a contract, we process this data until two years after termination of the usage. We delete this data when the newsletter subscription ends. We have no knowledge of how long Newsletter2go stores data and have no way of influencing this. For more details, please refer to the Newsletter2go privacy policy at: https://www.newsletter2go.co.uk/data-protection/.
As regards objecting to data processing for direct marketing purposes, you have a general right of objection without giving reasons (Art. 21(2) GDPR). You can object to the processing in the future at any time by clicking on the unsubscribe link at the end of the newsletter or by informing us using the contact details provided under ‘Responsible provider’. This will simultaneously end the processing of data for you being sent the newsletter and for statistical analysis. It is not possible to object to the distribution via Newsletter2go or the statistical evaluation separately.
We use external hosting services for the provision of the following services: infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. This involves processing all data necessary for the operation and use of our website.
We use external hosting services to run this website. By using external hosting services, we aim to make the provision of our website efficient and secure. The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR.
The recording of data for the provision and use of the website and the processing of data using external web hosting services is an absolute necessity for the operation of the website. You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You can send us your objection to the contact data provided under ‘Responsible provider’. In the event that your objection is justified, we will examine the situation and either stop or adjust the data processing or point out to you the compelling legitimate reasons on the basis of which we will continue processing.
Our website also uses the services of the CDN provided by Cloudflare, Inc. (101 Townsend St., San Francisco, CA 94107, United States), to allow the website to be retrieved more quickly. When you visit the website, you download a library from the CDN and store it in the cache. During this process, your IP address is transmitted to the provider in the US. Cloudflare has subjected itself to the EU-US Privacy Shield and has thus committed to complying with European data protection standards: https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active.
The integration of Cloudflare is performed for the purpose of the more effective and faster supply of our website. The legal basis of the data processing is Art. 6(1) Sentence 1(f) GDPR. By using Cloudflare, we are pursuing our legitimate interest in faster website retrieval and an improved presentation of our content. We have no knowledge of how long data is stored and have no way of influencing this. For further information about data protection, please refer to: https://www.cloudflare.com/de-de/privacypolicy/.
You can object to the processing of the information you provide. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR).
The website integrates third-party content such as videos, maps, RSS feeds and graphics from other websites. This integration always requires that the providers of this content (“third-party providers”) perceive the IP addresses of users. This is because without the IP address they would not be able to send the content to the browser of the respective user. As such, the IP address is required to display this content.
We endeavour to only use content from third-party providers who process the IP address solely for delivering the content. We do however have no influence over whether the third-party providers process the IP addresses, e.g. for statistical purposes. If we are aware of such activity, we inform you of this in the following.
Some of the third parties may process data outside the European Union.
You can object by installing a JavaScript blocker such as the browser plug-in NoScript (www.noscript.net) or disabling JavaScript in your browser. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). This may however result in functional restrictions on the website.
Google AJAX Search API
We use the Google AJAX Search API as a central search service. The integrated search service enables a full-text search of content on this website.
For the user’s information, the text“Search with Google™” is displayed in the search box. If the user selects the text field of the search box and enters a search term, an additional link will appear beneath the search box, which refers to this data protection information.
No data is transferred to Google until you activate the search box, start a full-text search and in turn access the search results page. By using the search function within the search results page, your data will also be transferred to Google at the same time. This includes, for example, the search terms you entered and the IP address of the device you are using. If you visit our official website without activating the Google AJAX Search API, in principle no data will be transferred to Google. We would like to point out that the processing of any personal data transferred in this manner is the responsibility of Google and that we have no influence on the type or scope of the data transferred or on its further processing. If you are simultaneously logged in to Google, the Google service is able to link the information directly to your user profile. You should log out to prevent the collection of profile information about you.
The legal basis for the processing is Art. 6(1)(f) GDPR. The processing serves to make our website more attractive and to offer you additional services. We have no knowledge of how long Google stores data and have no way of influencing this.
For further information about how Google handles user data (privacy policy), please refer to: http://www.google.com/intl/en/policies/privacy.
You may object to the processing. Your right of objection exists if you have reasons arising from your particular situation. We will not process your data further, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You can disable or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. You can also prevent the use of cookies by opening your browser in ‘private mode’. If cookies are disabled for our website, it may no longer be possible to use the full functionality of the website.
This website also uses the Google Maps service from Google to display maps or sections of maps, thus enabling you to conveniently use the map function on the website.
By visiting the website, Google receives the information that you have retrieved the corresponding subpage of our website. In addition, the data mentioned under ‘Access data’ is transferred to Google. This occurs regardless of whether Google provides a user account that you are logged in with or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish for this data to be associated with your Google profile, you must log out before activating the button.
Google stores your data as usage profiles and processes it for purposes of advertising, market research and/or the demand-oriented design of its website. Such analysis takes place in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website.
The legal basis of the processing is Art. 6(1) Sentence 1(f) GDPR. The processing serves to make our website more attractive and to offer you additional services.We have no knowledge of how long Google stores data and have no way of influencing this.
For more information about the purpose and scope of processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information about your rights in this regard and settings options to protect your privacy: http://www.google.de/intl/en/policies/privacy. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google's certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. For more information about the Google Maps terms of use, please refer to https://www.google.com/intl/de_de/help/terms_maps.html.
You have the right to object to the processing, You can send us your objection to the contact data provided under ‘Responsible provider’. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). You can disable or restrict the transfer of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may no longer be possible to use the full functionality of the website.
We use Google Tag Manager on our website. Google Tag Manager is a solution that allows marketers to manage website tags through a single interface. The Tag Manager tool itself (which implements the tags) is a cookieless domain and does not record any personal data. The tool triggers other tags, which in turn may record data. Google Tag Manager does not access this data. If deactivation has occurred at the domain or cookie level, it will remain effective for all tracking tags implemented with Google Tag Manager.
We use web fonts provided by Google for the uniform display of fonts. When you retrieve a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. By doing so, Google becomes aware that our website has been accessed via your IP address. Our use of Google Fonts is in the interest of a uniform and visually appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6(1) Sentence 1(f) GDPR. We have no knowledge of how long Google stores data and have no way of influencing this. For more information about Google Fonts, please refer to https://developers.google.com/fonts/faq and Google’s privacy policy: https://www.google.com/policies/privacy/.
You can object to the processing by changing your browser settings in such a way that the browser does not support web fonts – although then your device will use a default font. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR).
We use services from third parties for statistical, analysis and marketing purposes. This enables us to offer you a user-friendly, optimised experience when visiting the website. The third-party providers use cookies to control their services (see ‘Cookies’ above). Unless otherwise explained below, this does not involve the processing of personal data.
Some of the third-party providers offer users the option of directly objecting to the use of the respective feature, e.g. by placing an opt-out cookie.
If you activate such an opt-out cookie, the third-party provider will no longer process data about your usage behaviour in the future. It is also possible to merely object individually to a partial selection of external services. If you change the browser or device used or delete all cookies, you will be required to set the opt-out cookie again.
Furthermore, you can also object directly to the use of cookies via the opt-out platform of the organisation Bundesverband Digitale Wirtschaft e.V. (BVDW) at http://www.meine-cookies.org/cookies_verwalten/praeferenzmanager.html or via the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/choices/. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). More information about usage-based advertising and opt-out options can also be viewed via the following link: http://www.youronlinechoices.com/de/.
In the following, we inform you about the services from external providers currently in use on our website, about the purpose and scope of the respective processing in each case, and about how you can object.
In order to tailor our website perfectly to your interests, we use Google Analytics, a web analytics service from Google. Google Analytics uses ‘cookies’ (see ‘Cookies’ above), which are stored on your device to enable the analysis of how you use the website. The information generated in this way about your use of this website is transferred to and stored by Google on a server in the USA.
However, if IP anonymisation is activated on this website, then within European Union Member States or in other member states of the European Economic Area Google will shorten your IP address before transferring it. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of this website, compiling reports for us on website activity, and providing us with other services relating to website usage and internet usage.
Google will not associate your browser’s IP address transmitted for Google Analytics purposes with any other data held by Google.
This website uses Google Analytics with the “_anonymizeIp()” extension. As a result, IP addresses are further processed in abbreviated form, meaning that any association with individual persons can be ruled out. As far as the data collected about you relates to you personally, that relation is therefore excluded immediately and the personal data thus erased without delay.
We use Google Analytics to analyse and regularly improve the use of our website. The statistics help us to improve our website and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google's certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. The legal basis of the processing by Google Analytics is Art. 6(1) Sentence 1(f) GDPR. The Analytics cookies are deleted after 14 months at the latest.
For more information about the third-party provider Google, please refer to:
You have the right to object. You can prevent the storage of cookies using the corresponding settings in your browser software; however, we would like to point out that if you do this you may not be able to use the full functionality of this website. Your right of objection exists if you have reasons arising from your particular situation, unless we can prove compelling legitimate reasons for the processing which outweigh your interests, rights and freedoms or, moreover, the processing serves to establish and exercise or defend against legal claims (Art. 21(1) GDPR). Furthermore, you can prevent the recording of data generated by the cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
